Privacy Policy

Effective Date: July 29, 2026

Manhattan Air Conditioning Company (MACC) (referred to as "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our website, services, marketing campaigns, or communications.

It applies to all visitors, users, prospects, and customers of our website https://macc1.com and any related emails, texts, calls, ads, or direct mail. By using our site, contacting us, or opting in to communications, you agree to the practices described here. If you do not agree, please do not use our services or provide your information.

We may update this policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date, and where required by law we will provide additional notice. We encourage you to review this policy periodically.

1. Information We Collect

We collect only the information necessary to provide efficient HVAC services, respond to inquiries, streamline operations, and communicate about appointments and updates. Our focus is on basic contact and service-related data; we do not collect or process large volumes of sensitive personal information.

Personal Information You Provide Directly

• Contact details such as name, email address, phone number, physical or property address, and service request details (e.g., type of air-conditioning issue, equipment or PTAC model, building or property type — residential, co-op, condominium, or commercial — preferred appointment time, or other notes) provided when you email us, call us, request an estimate or price quote, or schedule service.
• Where you are contacting us on behalf of a building, management company, or board, the business contact details you provide in that capacity.
• Communication preferences and consent records, including opt-in status for SMS texts, emails, and automated calls, date and time of consent, source, and any opt-out requests (e.g., STOP/HELP logs, delivery history).
• Reviews, feedback, or testimonials you choose to provide.

Automatically Collected Information

• Device and browser data, such as IP address, device type, operating system, browser type, unique identifiers, and usage patterns (e.g., pages visited, time spent on site, referral sources).
• Tracking data from cookies, local storage, tracking pixels, or similar technologies (see Section 6 below), which may include advertising identifiers or inferred interests from ad-driven traffic.

Information From Other Sources

• Contact information from referrals, property management relationships, sponsored events, or marketing partners, only where collected with appropriate consent or from permissible sources.
• Physical addresses for direct-mail campaigns, sourced from prior customer interactions, public records, or purchased lists (scrubbed against suppression lists where applicable).
• Analytics or performance data from third-party providers about ad effectiveness, site traffic, or campaign results (e.g., conversion tracking).

We do not collect sensitive personal information such as payment details (no payments are processed via our website), health-related data, financial information, Social Security numbers, dates of birth, or information about children. Our services are not directed at minors, and we assume all users are adults. Because much of our work is with management companies, co-ops, and condominium boards, many of our contacts are business contacts, which we treat with lighter regulatory considerations where applicable.

2. How We Collect Information

We collect information through standard, transparent methods to support our HVAC operations:

• Directly from you: by email, by telephone, or in person when you request an estimate or price quote, schedule a free in-home or on-site appointment, or arrange maintenance, service, retrofit, or replacement work. Our website does not currently host contact or lead-generation forms.
• Automatically: when you visit our site or interact with our ads, via cookies, pixels, analytics scripts, and similar technologies embedded on our pages.
• From third parties: from advertising networks, analytics providers, or marketing partners that run campaigns and direct traffic to our site, under data processing agreements.
• Via integrations: our field-service management and CRM system logs customer records, appointments, billing, and communication history. Automated messaging platforms record consent, message delivery, and response history for compliance audits.

We take steps designed to collect and use personal information in accordance with applicable law, including obtaining consent for automated communications where required.

3. How We Use Your Information

We use your information for legitimate, service-focused purposes only, with a primary emphasis on contacting you via text, email, or call for scheduling and updates:

• Service delivery and operations: to respond to inquiries, provide estimates and price quotes, schedule/confirm/reschedule appointments, send reminders or confirmations, administer maintenance and service contracts, follow up on services, and manage billing or account notifications.
• Communications: to send service-related messages via email, SMS text, automated/prerecorded calls, or direct mail (e.g., appointment updates, service notifications, seasonal maintenance reminders, or promotional offers to current customers).
• Marketing and campaigns: to run targeted ads (e.g., retargeting via pixels), send promotional emails or direct mail, and measure campaign performance. We scrub lists against opt-out and suppression registries.
• Site and user experience improvement: to analyze traffic, optimize layouts, and enhance accessibility.
• Compliance, security, and legal: to maintain audit trails (e.g., consent records), honor opt-outs, detect and prevent fraud, ensure data security, and comply with laws or vendor requirements (e.g., TCPA audits).
• Business insights: to aggregate anonymized data for internal reporting, such as service trends or ad effectiveness, without identifying individuals.

We do not use your information for profiling, automated decision-making with legal effects, or any purposes beyond our HVAC services. All uses align with your consent and expectations.

4. Sharing of Information

We do not sell, rent, or share your personal information with third parties for their own marketing purposes. Sharing is strictly limited and protected by contracts:

• Service providers and vendors who assist our operations, bound to use data only for our purposes and to maintain confidentiality and security. These include our field-service management and CRM provider for customer management, scheduling, and automation; automated messaging platforms for delivering texts and calls; analytics and advertising partners for traffic analysis, retargeting, audience building, and ad optimization (e.g., pseudonymous data such as IP or device identifiers); hosting providers for site maintenance; equipment manufacturers or authorized-service networks where needed to fulfil warranty or parts requirements; and providers of fonts and static assets.
• Legal and safety requirements: if required by law, court order, or subpoena, or to protect our rights, property, or safety, or that of others.
• Business transfers: in a merger, acquisition, reorganization, or asset sale, your information may be transferred with notice and protections.
• Aggregated or anonymized data: we may share non-identifiable data (e.g., site statistics) for research or reporting.

For SMS and calls, see Section 5.

5. SMS/Text Messages, Automated Calls, and Email Communications

Our goal is compliant customer outreach via text, email, and calls for service scheduling and updates. We use automated systems for efficiency.

• SMS/call consent and opt-in: by providing your phone number and expressly consenting (for example, when you schedule service by phone or in writing), you provide prior express written consent under the TCPA to receive recurring automated text messages and/or automated or prerecorded voice calls from us (and our providers) at the number provided, using an automatic telephone dialing system (ATDS) or artificial/prerecorded voice. Consent records (status, date/time, source) are stored in our CRM or messaging platforms.
• Message types: primarily informational and transactional — appointment reminders and confirmations, service updates, scheduling and rescheduling, follow-up communications, and account notifications related to your service requests.
• Message frequency: varies based on your appointments and needs; expect 0–10 messages per month, more or fewer depending on activity.
• Rates and charges: message and data rates may apply per your carrier plan. Contact your carrier for details; we do not charge extra.
• Opt-out instructions: for texts, reply STOP, CANCEL, UNSUBSCRIBE, END, or QUIT to any message. You will receive one confirmation and no further texts will be sent. For calls or emails, use the provided unsubscribe links, reply with an opt-out request, or contact us. We process revocations within a reasonable time (up to 10 business days) and honor them across channels where possible. Opting out of one type (e.g., texts) does not automatically revoke others unless specified.
• Help and support: reply HELP to texts for assistance, or contact us at 914.667.1400 or info@macc1.com.
• Data usage and non-sharing: we use your phone number and email solely for these communications and related compliance (e.g., delivery and response history). We do not sell or share them with third parties for marketing. Data is shared only with service providers for delivery.
• Retention for compliance: we retain phone and email data, consent records, preferences, and history while you are an active customer, plus 6–12 months after opt-out or inactivity for legal and audit purposes.
• Not required for purchase: consent is optional and is NOT a condition of purchasing or using our services. You can book service without opting in.
• Email-specific (CAN-SPAM): commercial emails include our physical address and clear unsubscribe options. We honor unsubscribes promptly and do not use deceptive subjects or headers.
• Direct mail: to opt out of hard-mail campaigns, contact us; we voluntarily respect USPS Do-Not-Mail preferences.

For full SMS details, see our Messaging Terms & Conditions. If calls are recorded, we disclose this at the start and comply with applicable state wiretap laws (one-party or all-party consent as applicable).

6. Cookies, Pixels, and Similar Technologies

This section serves as our comprehensive Cookie Policy, detailing our use of cookies, pixels, local storage, web beacons, and similar tracking technologies (collectively, "Tracking Technologies"). We use these to enhance your experience, analyze usage, and support advertising. There is no federal U.S. law requiring cookie consent banners, but we provide full transparency and opt-out options to comply with laws such as the CCPA/CPRA (which may treat certain tracking as "sharing" of personal information) and with vendor requirements.

Tracking Technologies are small data files or code snippets placed on your device or browser. They help us recognize you across visits, remember preferences, and gather insights. Some are set by us (first-party), others by our partners (third-party). We do not use them for cross-site tracking beyond our authorized partners or for any harmful purposes.

Categories of Tracking Technologies We Use

We categorize these by purpose and duration. Session technologies are temporary and deleted when you close your browser; persistent ones remain until they expire or you delete them.

How We Use Tracking Technologies

• Collection: automatically when you visit our site or interact with our ads.
• Vendor requirements: we comply with partner terms, including anonymizing IP addresses in analytics where recommended and disclosing our uses.
• No sensitive tracking: we do not track sensitive categories such as health inferences.
• Legal basis: legitimate interests for essential and performance technologies; implied consent for others via continued use after notice. Under the CCPA, ad-related sharing may qualify as "sharing" rather than a "sale."

Managing Your Preferences

• Browser settings: most browsers allow blocking or deleting cookies (e.g., via "Do Not Track" or privacy modes). Blocking essential cookies may break site features.
• Opt-out tools: use industry tools such as the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA) opt-outs, or platform-specific settings such as Google Ad Settings.
• CCPA opt-out: California residents can opt out of "sharing" — see Section 8.
• Global opt-out: contact us to request suppression of tracking tied to your data. Changes may not apply retroactively and could limit personalization.

If you have questions about specific technologies, contact us using the details in Section 13. This Cookie Policy is integrated into our Privacy Policy; updates follow the same process.

7. Third-Party Analytics and Advertising Partners

We use partners for deeper insights:

• Analytics: for user journeys, session data, and metrics, not linked to identities unless integrated with our CRM.
• Advertising: pixels and scripts for retargeting, audience building, and ad measurement from search and display platforms.
• Disclosures: this may constitute "sharing" under the CCPA (there is no monetary "sale"). You can opt out via partner settings (e.g., ad preferences) or through our rights process below.

Vendor terms require these policy disclosures; we anonymize IP addresses where recommended.

8. Your Choices and Rights

• Communication opt-outs: as detailed in Section 5; you can also manage email unsubscribes via the links in our emails or contact us for direct-mail suppression.
• Cookies and tracking: via browser and do-not-track tools. We honor opt-out requests but do not automatically respond to DNT signals.
• Access, update, delete: request a copy of your data, corrections, or deletion, subject to legal exceptions such as compliance records.
• State privacy rights: depending on your state of residence and applicable law, you may have rights regarding your personal information. These may include the ability to request access to, correction of, or deletion of your personal information, and to opt out of certain uses or disclosures. California residents may also have the right to opt out of the sale or sharing of their personal information, as those terms are defined under California law.
• General requests: contact us with any concerns and we will respond promptly.

9. Data Security

We implement reasonable safeguards, including encryption for transmissions, access controls, secure storage, and vendor agreements requiring similar protections. However, no system is infallible; we notify affected individuals of breaches as required by law.

10. Data Retention

We retain data only as long as needed: active customer information during the relationship; consent and message history for 3–5 years for compliance; and analytics data for 12–24 months. We delete or anonymize data when it is no longer necessary, and we honor deletion requests.

11. Children's Privacy

Our services are for adults only and are not directed at children under 13 (or 16 under the CCPA). We do not knowingly collect their data; if discovered, we delete it immediately and comply with COPPA.

12. International Transfers

Our website and services are intended for users in the United States, and we primarily process personal information in the United States. No transfers to other countries occur.

13. Contact Us

For questions, requests, opt-outs, or complaints: